Brand Story
Brand Story of Yitong Huancai: From Adversity to Brilliance
In Yiwu, the world-renowned hub for small commodities, there was a middle-aged man named Ruoxi Yin. He had no good education background, no prominent family background, and no superior resources. People who around him often said, "He was born at the wrong time." but Ruoxi never felt discouraged. He knew that his brilliance didn't need others' recognition; it came from the persistent seed within his heart.
The Original Dream
Ruoxi had been color weakness since childhood and couldn't distinguish between very similar colors. So, when he told everyone that he wanted to create a product with high color requirements and lights, many people laughed at him, didn't understand him, and even his partners left him. However, he didn't give up. He often gazed at the rainbow-like light refracted through glass by the sun, and the subtle color changes deeply touched his soul. One day, by chance, he discovered a material called "holographic film," which was very similar to the refracted light he saw when looking directly at the sun. Ruoxi was overjoyed. He believed this was a gift from the heavens to an ordinary person's persistence. It was then that he realized the colors refracted by sunlight were "holographic," which could create a dream like color effect through light refraction and craftsmanship. Thus, the idea of holographic products was born in his mind. He was ignited by this idea, determined to bring this splendid color to reality and to the world.
The Difficult Start
However, the realization of dreams is often accompanied by significant obstacles. Without funds, technical support, or industry experience, Ruoxi's initial exploration was almost impossible. To raise startup capital, he searched for investments everywhere and even sold his only valuable possession, an Audi car. Faced with repeated rejections, he began to study the combination of holography and products, including incorporating lights, using all the useful information he could gather from computers to explore the secrets of holographic craftsmanship. Each failure was a painful trial. Sometimes, the experimental results of his months of hard work were overturned in an instant by his high demands for the product, and many times, his developed holographic products were ignored by the market. People around him advised him to give up, but Ruoxi always believed that true value comes from persistence, illuminating life with dreams.
The Dawn of Change
On one occasion, a video sharing of Ruoxi's experimental product—a handcrafted holographic bear that could reflect seven colors of light—attracted a lot of attention. Many people not only praised his creativity but also provided many useful suggestions to help him improve his technology. This opportunity became a turning point for Ruoxi. He used the money from selling his car to establish his own brand, named "Yitong Huancai," which means integrating the aesthetics of art and technology with holographic beauty, using holography to light up the world.
The Rise of the Brand
After the official establishment of Yitong Huancai, Ruoxi began to lead a small team in research and development. He firmly believed that the value of holography was not only in visual beauty but also a cultural symbol: it represented light and hope, and the ability to find one's own brilliant future amidst the ordinary and setbacks.
Ruoxi continued to innovate, applying holographic technology to various product fields such as festive products, gifts, and home goods, pioneering the holographic industry. Yitong Huancai's products gradually entered the international market, from the initial Chinese market to today's European and American markets, and then to all over the world. Each holographic product was like a beam of light from dreams, illuminating those who pursue their dreams.
